Mythos & Marginalia

life notes; flaws and all

j.g. lewis

original content and images ©j.g. lewis

a daily breath...

A thought du jour, my daily breath includes collected and conceived observations, questions of life, fortune cookie philosophies, reminders, messages of peace and simplicity, unsolicited advice, inspirations, quotes and words that got me thinking. They may get you thinking too . . .

cloud songs

    Kismet, naturally or unexpectedly,
holds sway on this or any other day.
       If we choose to notice.
       If we permit ourselves to linger
a moment or three in a transitive state 
between elements of darkness and bright, 
           morning quells emotions and
   disruptive thoughts we once embraced.

03/26/2024                                                                                     j.g.l.

Mondays are just young Fridays

Dented, bruised, scuffed up and circumstantial, the imperfections are obvious.
   It goes past superficial.
   Seeking more than a cover-up, healing is necessary.
   Hope is less than present but needed, so I try to do what I need to do. Each attempt to repair the damage that is done — the day-in-day out flaws that have become ingrained in my psyche — is another step.
   It takes effort. It takes encouragement, and it takes understanding even if I can’t completely comprehend the history that led up to the marks on the façade.
   I need to do the work.
   At times trying is the best I can do when I know I want to do better.

03/25/2024                                                                                                  j.g.l.

the weather still

‘When’ is a question greater than ‘why’.
   Important it is to know ‘when’ something will happen, rather than ‘what’ or ‘where’, because ‘when’ always involves a wait (that’s ‘when’ the ‘why’ kicks in).
   Our patience is tested.
   ‘When will we get there’ or ‘when is it time’? Both questions of our youth, at least, questions of mine.
   Spring has arrived, but ‘when’ will it come? The weather still indicates winter is hardly done.
   How can we wait, or ‘why’ is it we must? You might only find the answers ‘when’ you are ready to trust.

© 2022 j.g. lewis

I'm like a pencil;
sometimes sharp,
most days
well-rounded,
other times
dull or
occasionally
broken.
Still I write.

j.g. lewis
is a writer/photographer in Toronto.

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Less Of An American Tradition

Posted on March 13, 2019 by j.g.lewis Leave a comment

Family-owned Levi Strauss & Co. is preparing for an Initial Public Offering that is intended to increase market share by raising the capital to expand its presence.

The iconic American brand patented the blue jean in 1873. Sales of the market have been declining for years, and Levi’s has also been challenged, within the denim category, by more youthful companies like the Gap.

The Levi’s IPO comes at a time where Gap is adjusting its business model. The company recently announced it was restructuring in North America, and closing some its Gap, Old Navy, or Banana Republic Stores.

I have always liked, and have always worn, Levi’s. It was my brand of choice through high school and beyond. Yes, I did go through a designer jean phase (like everybody else), then ventured over to Gap (especially through my ‘dad jeans’ stage), but I always found my way back to Levi’s.

For me, it was more than familiarity; and especially about long-lasting quality. I’ve got a pair of Levi’s that are a dozen years old, and still have a lot of life left in them. The 505s feel good, and they look good. Blue jeans always look better with age.

I used to like that the jeans, up here in Canada, were made in Canada. The San Francisco-based company had manufacturing facilities in Winnipeg and Montreal up until a few decades ago.

It was also a company with a big corporate heart. Levi’s supported HIV/AIDS programs since the early ‘80s when HIV and AIDS was, essentially, a death sentence. The company was there for its employees and the greater community. The Levis Straus Foundation has pumped, and continues to pump, millions of dollars into support and research.

How can you not say that Levis Strauss & Co. is not a good corporate citizen?

Yet, while the clothing company puts back into the community, globally, it (like other manufacturers of consumer goods) has also retreated from the communities it once offered employment to. Levi’s has increasingly gone offshore or shipped its jobs to Mexico. Now, less than 1 per cent of the company’s products are a ‘Made in U.S.A.” series of 501 and 505 jeans.

All that remains is the all-American image.

“Our jeans have become an American tradition, symbolizing the spirit of the west to people all over the world,” reads the history lesson silk-screened on the inside pocket of my newest jeans. “Progress is sewn into everything we do, from how we make our clothing to how we care for people and the planet.”

There will become even less of an American tradition once the stock has been sold to interest’s outside of the Haas family, descendants of Levi Strauss himself.

Shareholders, being shareholders, always demand higher dividends and greater return on investment. The quality and quantity of American tradition will further be eroded. In all likelihood, production will be moved, eventually, to countries known for low labour costs and inhumane sweat-shop practices as Levis Strauss & Co. continues to move from made-in-America to lost in America.

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